When responding to an RFP (Request for Proposal), one of the most important sections is the executive summary. This is typically the first section that the evaluator will read, and it’s important to make a good impression. For example, a well-crafted executive summary can help set the tone for the rest of your response and demonstrate that you understand the RFP requirements and have a solid solution. In this article, we will explore what you should keep in mind, how to write an RFP executive summary and make a good impression.
What is an executive summary?
An executive summary is a concise, persuasive summary of your proposal that highlights your key selling points and provides a high-level overview of your solution. Without drowning the client in information, it should give them just enough to comprehend why your proposal is the ideal one for their requirements. Here are 10 tips on how to write an effective RFP executive summary:
10 Tips on How to Write RFP Executive Summary
To write an effective executive summary for an RFP response you can follow these suggestions in order:
Keep it brief and to the point:
The majority of executive summaries shouldn’t be longer than two pages. Focus on your key selling points to make every word count.
Start with a strong opening:
Grab the client’s attention by opening with a compelling statement that highlights the benefits of your solution. Consider using a dynamic verb in the title to capture their attention.
Identify the client’s needs:
In the first paragraph, clearly spell out your understanding of the client’s problems and needs. This will help establish credibility and demonstrate that you’ve done your homework.
Focus on outcomes:
The second paragraph should confirm the results the client anticipates when their problems are solved. This will show the client that you understand their goals and are focused on delivering results.
Recommend a solution:
In the third paragraph, recommend how to solve the client’s problems. Be specific and highlight the key benefits of your solution. In most cases, executives are extremely busy and don’t have time to read a full proposal. They want to know what the solution is about, what it will accomplish, and why it’s the best option for their organization. Your executive summary should provide the answers to these questions.
Provide evidence:
In the final paragraph, illustrate how you’ve solved similar problems in the past and who else trusts you to solve such problems. This will help build credibility and demonstrate your expertise.
Use language that resonates with decision-makers:
Executive summaries should be written with the client’s decision-makers in mind. In other words, use language that resonates with their priorities and speaks to their needs.
Customize your executive summary:
Each RFP is unique, so tailor your executive summary to the specific needs of the client. Show them that you understand their specific situation and have a solution that is tailored to their needs. Also, use the recipient’s actual name in the executive summary whenever possible. This makes the recipient feel personally attended to.
Edit and proofread:
Take the time to review and edit your executive summary for clarity, conciseness, and accuracy. Make sure that it is free from errors and typos.
Use an executive summary template:
If you’re new to writing executive summaries, consider using a template to help guide you. This can help ensure that you include all the necessary information and follow a consistent format.
In conclusion, the executive summary plays a crucial role in your RFP response.
With these tips in mind, you’ll be well on your way to writing an effective RFP executive summary that stands out from the competition. Similarly it’s your opportunity to make a strong first impression. You can demonstrate that you understand the client’s needs and have a solid solution.
Keep it concise, focus on your unique selling proposition, address key evaluation criteria, provide a high-level overview of your solution, highlight your team’s qualifications, and end with a clear call to action.
How to make the time to write an RFP Executive Summary
Are you wondering how you’ll find the time to write a great summary? With Beyond.RFP you can efficiently store, find, and correct answers in your knowledge database. Book a demo session with us to see how we can improve your proposal-building process and help you make the time to write great executive summaries.
